WHAT IS REQUIRED TO BE A BEST PLAYSCHOOL? USP: COMPETITOR, START A PRESCHOOL IN INDIA
Hello Kids is the top 4th preschool in India with more than 860+ centres across India. Pritam Agarwal, the founder and owner of Hello Kids explains to the budding entrepreneurs who would like to step in to the preschool industry how to be best in it and how to raise your playschool in to better standards in this session.
USP:
Pritam introduces a concept called Unique Selling Propositions or USP which is very important in making one playschool the best. The industry is highly competitive and hence making your playschool the best requires constant efforts by adding more and more amenities or benefits to the students from your playschool.
Transportation facilities, good infrastructure like building, digital boards, water purifiers, fire extinguishers and fire exits, talking pen, play area, CCTV along with a sense of trust built through constant support and availability of the office and playschool team for the students and parents- these fall under USP. All things similar to them and is helpful for the purpose of promoting your preschool such that it stands out among the fleet constitutes USP.
Brands are in constant effort to add every new USP made use by the other brands to stay in the competition and earn admissions. Hence your incessant efforts and alertness and awareness about the new USPs been used by other brands is very important. More important is how innovative you are in creating unique USPs for your preschool. Pritam also says that minimum 5 USPs should be unique in your playschool which playschools in your locality or area lack. This makes your play school stand out.
You have to focus on your marketing be it online and offline. Also, maintaining a good bond with other owners and discussing with them the methods to excel more creates a healthy co-existence and growth.
BRAND NAME AND ‘NO ROYALTY’ ALONE DON’T EARN YOU ADMISSIONS:
Brand has a better acceptance among people with the sense of trust. But a brand name alone won’t help you get admissions and maintain it. 1 USP won’t reach you to heights. You have to increase the number of USPs which sounds worthy enough for parents to send their kids to your playschool. ‘No Royalty’ is a not very common feature among brands however it’s helpful only for brands and not for those who take up franchisees to get admissions. ‘No Royalty’ attracts people to pick your franchisee and not most others who charge you a royalty. However being a franchisee of a brand with ‘no royalty’ won’t attract parents to get admissions with you. That requires other features.
Make yourself prominent with maximum number of USPs possible. And that’s the key to become best playschool. Understand that this is a highly competitive field and that parents need the best for their kids. We live in an era where parents only go for the best for their kids in education and health. Education is something that can’t be compromised. The New Educational Policy 2020 has elaborately explained the significance of pre-schooling for kids and these changes also makes parents more concerned about the same which most of them were not much seriously bothered about earlier. Hence it’s completely the responsibility of just you to make you best.
See Also: Mindfulness in Early Years
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